The role of information quality in designing effective nutrition education programs for pecans

Amy Szacilo; Xiao Tong; Libo Tan; Hsiangting Chen; Lingyan Kong; Amy Szacilo; Xiao Tong; Libo Tan; Hsiangting Chen; Lingyan Kong

doi:10.48130/FIA-2023-0018

Figures (1) Tables (2)

Figure 1.
Literature review and hypothesis development.

Latent variables and observed indicators	Standardized factor loading	T-value³
Information quality (α = 0.95, CR = 0.95, AVE = 0.75¹)
Information contained in the brochure
1. Provides accurate information.	0.85	–²
2. Provides current and timely information.	0.82	22.53
3. Provides relevant information.	0.86	18.98
4. Provides easy-to-understand information.	0.90	20.04
5. Provides believable information.	0.91	20.54
6. Provides information at the right level of detail.	0.85	18.39
Consumer improved knowledge (α = 0.89, CR = 0.90, AVE = 0.65)
1. After reading the pecan brochure, I feel very knowledgeable about pecan.	0.76	–
2. If a friend asked me about pecan nutritional and health benefits, I could give them advice.	0.80	14.71
3. Pecans are a good source of fiber, healthy fats, protein, and various vitamins and minerals.	0.81	12.56
4. After reading the pecan brochure, I have learned that pecans are healthy nuts that provide various nutritional benefits.	0.86	13.58
Trust in information source (α = 0.95, CR = 0.95, AVE = 0.85)
1. I believe that the organization that developed this brochure is trustworthy.	0.93	–
2. I trust the information contained in the brochure.	0.91	25.36
3. You can expect sound advice from the organization that developed the brochure.	0.93	27.47
Willingness to recommend (α = 0.91, CR = 0.91, AVE = 0.79)
1. After reading the pecan brochure, I would recommend pecan to my family and friends.	0.77	–
2. After reading the pecan brochure, I would share with my family and friends about the pecan's health benefits.	0.97	17.40
3. After reading the pecan brochure, I would share the information from this pecan brochure with others.	0.91	16.78
Intention to try (α = 0.89, CR = 0.89, AVE = 0.81)
1. I will try eating pecan in the next few weeks.	0.88	–
2. I plan to try pecan in the next few weeks.	0.92	13.34
1. α = Cronbach’s alpha, CR = composite reliability, AVE = average variance extracted 2. '–' means the path parameter was set to 1. Therefore, no t-value was given. 3. All loadings are significant at a 0.001 level

Table 1.

Confirmatory factor analysis for the constructs.

	Relationships	Std. coefficient	S.E.	T-value	P-value	Results
H1	Information Quality → Improved Knowledge	0.59	0.05	8.90	≤ 0.001	Supported
H2	Information Quality → Trust in Information Source	0.48	0.06	7.90	≤ 0.001	Supported
H3	Improved Knowledge → Willingness to Recommend	0.45	0.09	6.80	≤ 0.001	Supported
H4	Improved Knowledge → Intention to Try	0.38	0.11	4.29	≤ 0.001	Supported
H5	Trust in Information Source → Willingness to Recommend	0.22	0.07	3.52	≤ 0.001	Supported
H6	Trust in Information Source → Intention to Try	0.10	0.08	1.24	> 0.05	Unsupported

Table 2.

Results of hypotheses testing.