ITESO, Universidad Jesuita de Guadalajara, Periferico Sur Manuel Gomez Morin 8585, C.P. 45604, Tlaquepaque, Jalisco, Mexico; e-mail: luisjdominguezp@iteso.mx"/> Mathematics Research Center (CIMAT), Parque Tecnologico Quantum, C.P. 98160, Zacatecas, Mexico; e-mails: antonio.ibarra.g46@gmail.com, agarciafdz@gmail.com, agustin.rumayor@gmail.com"/> Center for Research and Advanced Studies, Unidad Tamaulipas, Parque Cientifico y Tecnologico Tecnotam Km, 5.5 carretera Cd. Victoria - Soto La Marina, C.P. 87130, Cd. Victoria, Tamaulipas, Mexico e-mail: calara@cinvestav.mx"/>
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2020 Volume 35
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RESEARCH ARTICLE   Open Access    

A loyalty program based on Waves blockchain and mobile phone interactions

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  • Abstract: Loyalty cards programs have been used by retailers to increase customer retention. Loyality cards provide means to identify a particular customer and to collect customer-specific data, thus enabling individualized marketing; however, operating a loyalty program is complicated for retailers since they require to manage balances, collections, and transfers of customers. This is exactly the same problem the retailers were facing before credit cards were readily available. A new problem is that customers now have too many cards, customers may forget, or even deliberately decide to carry only a selection of their cards. This paper proposes a loyalty program based on a blockchain that does not require a physical card for identifying customers as it associates customers to their phone numbers, since nowadays people always carry their phone. In this perspective, companies can reduce overhead costs associated to managing the loyalty program. This paper reviews the technology required and describes the implementation of a loyalty program based on blockchains. Finally, it also enumerates the reasons for choosing the blockchain technology for this application.
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  • Cite this article

    Luis J. Dominguez Perez, Luis Ibarra, García-Fernández Alejandro, Agustín Rumayor, Carlos Lara-Alvarez. 2020. A loyalty program based on Waves blockchain and mobile phone interactions. The Knowledge Engineering Review 35(1), doi: 10.1017/S0269888920000181
    Luis J. Dominguez Perez, Luis Ibarra, García-Fernández Alejandro, Agustín Rumayor, Carlos Lara-Alvarez. 2020. A loyalty program based on Waves blockchain and mobile phone interactions. The Knowledge Engineering Review 35(1), doi: 10.1017/S0269888920000181
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RESEARCH ARTICLE   Open Access    

A loyalty program based on Waves blockchain and mobile phone interactions

  • Received: 17 May 2019
  • Revised: 18 February 2020
  • Accepted: 22 February 2020
  • Published online: 30 March 2020
The Knowledge Engineering Review  35,  2020, 35(1)  |  Cite this article

Abstract: Abstract: Loyalty cards programs have been used by retailers to increase customer retention. Loyality cards provide means to identify a particular customer and to collect customer-specific data, thus enabling individualized marketing; however, operating a loyalty program is complicated for retailers since they require to manage balances, collections, and transfers of customers. This is exactly the same problem the retailers were facing before credit cards were readily available. A new problem is that customers now have too many cards, customers may forget, or even deliberately decide to carry only a selection of their cards. This paper proposes a loyalty program based on a blockchain that does not require a physical card for identifying customers as it associates customers to their phone numbers, since nowadays people always carry their phone. In this perspective, companies can reduce overhead costs associated to managing the loyalty program. This paper reviews the technology required and describes the implementation of a loyalty program based on blockchains. Finally, it also enumerates the reasons for choosing the blockchain technology for this application.

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    Luis J. Dominguez Perez, Luis Ibarra, García-Fernández Alejandro, Agustín Rumayor, Carlos Lara-Alvarez. 2020. A loyalty program based on Waves blockchain and mobile phone interactions. The Knowledge Engineering Review 35(1), doi: 10.1017/S0269888920000181
    Luis J. Dominguez Perez, Luis Ibarra, García-Fernández Alejandro, Agustín Rumayor, Carlos Lara-Alvarez. 2020. A loyalty program based on Waves blockchain and mobile phone interactions. The Knowledge Engineering Review 35(1), doi: 10.1017/S0269888920000181
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